Kerala’s ancient ayurveda rejuvenation therapy, known for its traditional healing of aching muscles and invigorating lethargic bodies, will soon be available in Malaysia.
India’s major ayurvedic company, Birla Kerala Vaidyashala (BKV), is preparing to open a holistic ayurveda medical spa in Kuala Lumpur by next month once the Malaysian authorities gave the go-ahead.
“Kuala Lumpur is part of our global expansion venture, it’s the right investment place for the company. We are dealing with a local partner and our centre should be in operations within a month,” said Harshjeet Kuroop, BKV’s Managing Director, told BERNAMA.
Spurred by the demand for alternative traditional treatments worldwide, the company was on an aggressive overseas expansion drive, with Kuala Lumpur and Colombo on its regional radar at the moment, while Singapore would be its later destination.
Kuroop said the company would offer a range of ayurvedic rejuvenation therapies, similar to the ones found in Kerala, at its Kuala Lumpur centre, which would be managed by experts from India.
In India, besides rejuvenation therapies, BKV offers a gamut of treatments for lifestyle disorders such as obesity, arthritis and diabetes. Treatment for chronic ailments like asthma and rheumatism are also available.
At BKV centres, doctors blend exotic herbs and traditional healing methods to cure these ailments.
“Ayurveda is known for prevention of diseases and it is gaining popularity, we are trying to offer a range of wellness treatment for Malaysians.
“For a start, we will send one doctor and four therapists. Our future expansion in Malaysia will depend on market responses,” added Kuroop.
Currently, the company has 25 treatment spas in India and plans to open another 200 more this year.
Source: Bernama